Stop subscribing. Start owning.

Software made for one.

Why rent 20 apps built for everyone? Make the ones you actually need, for yourself, your family and your life, and own every one of them.

Family LudoOur names. Our house rules.
MDAN
Mom is winning
Mom rolled a six
My MoneyOnly the three numbers I check.
$2,140 left
Groceries$420
Eating out$180
My WorkoutsKnows my routine, not everyone’s.
Bench 62.5 × 5↑ 5 lb
Squat 80 × 5↑ 1 rep
Press 37.5 × 6same
Beat last week on 2 of 3
What’s for Dinner?Knows the 14 things our family actually eats.
MTWTFSS
Taco night
Tomorrow is pasta night · Noah’s pick
Japan TripMade the night we booked the flights.
12 days to go
Kyoto · 3nOsaka · 2nTokyo · 4n
Packed 14 of 30
Our HomeEvery filter, service and warranty in our house.
Air filterin 3 days
Car serviceNov 14
Water filterdone
Fridge warranty till 2027
Noah’s Racing GameMade because he asked for it 12 minutes ago.
Best lap 0:42
Dino carRainbow track
Things I’m LearningSpanish. Counts only what I care about.
Day 21
9 to go · best streak yet

You probably don’t need another app.

Apps from the store are built for millions of people. So they’re full of things you’ll never use, with a subscription for the parts you do. Something made for you has only what you need.

FitPro4.7 ★ · 10M+
3 new
Go Premium · $9.99/moUpgrade
WorkoutsSocial feedChallengesNutritionSleep scoreMeditationCoach chatStoreBadgesLeaderboard
Ad · Protein powder, 30% off

An app for millionsTen features. You use one. It still bills you monthly.

  • Built for everyone
  • Generic
  • Monthly subscription
  • Someone else’s rules
  • Your data in another silo
My WorkoutsThursday · day 3 of 4
Bench press135 lb × 5
+5 lb
Squat185 lb × 5
+1 rep
Overhead press85 lb × 6
same
You beat last week on 2 of 3 🎉

An app for youThree lifts and whether you beat last week. That’s all you wanted.

  • Built for you
  • Exactly what you need
  • Yours
  • Change anything
  • Your software, your data

Don’t search for an app. Make yours.

Pick a part of your life. Make the app you wish existed.

Make it yours

Start with Ludo. End with yours.

Tell Hobby

LudoThe Miller Family Ludo
1MRedMom
2DGreenDad
3ABlueMe
4NYellowNoah
Family leaderboard
  1. Noah12
  2. Mom10
  3. Dad7
  4. Me6
House ruleRoll a six, roll again. Three sixes in a row and you’re out.

Software doesn’t have to work for everyone anymore.

It only has to work for you.

Making one

If you can describe it, you can have it.

What do you want to make?

Make it
Making your workout tracker…
Your app appears here
My WorkoutsWeek 32 · day 3 of 4
MonTueThuSat
Bench press135 lb × 5
+5 lb
Squat185 lb × 5
+1 rep
Overhead press85 lb × 6
same
You beat last week on 2 of 3 🎉
Added to your Hobby
01

Describe it.

Tell Hobby what you want, in your own words.

02

Make it yours.

Change anything by simply asking.

03

It’s yours.

It lives in your Hobby alongside everything else you’ve made. Change it whenever you like.

One home for all your software.

Money. Family. Fitness. Games. Travel. Random little things only you need. Everything you’ve made lives in Hobby.

My HobbySearch your apps+ Make somethingV

14 apps · making since March 2025

Good evening, Alex

Family LudoGame on
MDAN
Your move
My MoneyOctober
$2,140 left
on track
Our HomeThis week
Air filterFriday
Water filterdone

All apps 14

Family Ludoplayed last night
My Moneytoday
My Workoutsthis morning
Dinner?tacos tonight
Japan Trip12 days to go
Our Homefilter due Friday
Chess with Dadyour move
Learningday 21
Allowance$14 saved
Subscriptions2 renew soon
Quiz NightFriday
Movie Pickertonight: Up
Plantswater today
BirthdaysMom in 9 days
Make something

Imagine this in three years.

Your life shouldn’t need 20 subscriptions.

A workout app, a budget app, a meal planner… each built for millions, each billing you monthly, none of them quite right.

Every month
Workout app$9
Budget app$12
Meal planner$8
Habit tracker$5
Family organizer$10
Kids tracker$7
Recipe app$6
Reading app$5
Total$62a month · $744 a year

The same eight things, each made for you, all in one place. And room for a hundred more.

Instead of eight subscriptionsOne place. Yours.Make 100 apps or 10. A new app never costs more.

Cheaper is the small part. The big part: your workout tracker works the way you work. A generic one never will.

Software used to be expensive to create.

So we built one product and made millions of people use it.

That constraint is disappearing.

The next generation of software can be made for a family. For five friends. For your kid.

Or simply:

for you.

Hobby is a home for that software.

What would you make if software only had to work for you?

Software made for one.

Stop subscribing. Start owning.

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